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PRIVACY POLICY

Thank you for choosing to be part of our community at Laika Play (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regard to your personal information, please contact us at info@laikaplay.com.

This Privacy Policy applies to all of our games, our Marketing and Advertising activities on all platforms and other services that we may provide to you from time to time. In this Privacy Policy we refer to our games, website, marketing and advertising activities and other services collectively as our "Services".

When you download our games or visit our website https://www.laikaplay.net/en, and use all our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.

This privacy policy applies to all information collected through our website https://www.laikaplay.net/en, and/or any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the "Services"). Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

1. WHAT INFORMATION DO WE COLLECT?

We collect personal information that you voluntarily provide to us expressing an interest in obtaining information about us or otherwise contacting us. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect can include the following:

  • Publicly Available Personal Information. We collect first name, last name; phone numbers; email addresses; social media; and other similar data that you consent to provide.
  • All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes in it.
  • Information automatically collected. We automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser, and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.
  • We collect the Data that you have agreed to share via the social media site or third party platform in question, in case you sign into our Services with a social login or your credentials from a third party platform (for example, Facebook, Twitch).

When you purchase game items via our mobile games (those that you can purchase in the App Store or on Google Play) we do not collect or store any payment information from you.

We may from time to time ask you for your consent to collect other information from you or your device. For instance, we may invite you to allow us to access your contacts to enable us to invite them to play our games with you. If we do this or something similar, we will tell you what information we would like to collect, why we need it and what we’ll use it for.

2. HOW DO WE USE YOUR INFORMATION?

We use the information we collect or receive:

  • To deliver services to the user. We may use your information to provide you with the requested service.
  • To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing, and your experience.
  • Advertising.Our games may include advertising for third party products and services.Laika Play and our advertising partners collect and use information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our games.

We may use and store this information in aggregated and anonymized form so that it is not associated with individual end-users and does not include any personal information. We will not use identifiable personal information without your consent.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We may process or share data based on the following legal basis:

  • Consent. We may process your data if you have given us specific consent to use your personal information for a specific purpose.
  • Legitimate Interests. We may process your data when it is reasonably necessary to achieve our legitimate business interests.
  • Performance of a contract. Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
  • Legal Obligations. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal processes, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Mobile Advertising:

Partner name Information Opt-out
Unity https://unity3d.com/legal/privacy-policy https://unity3d.com/legal/cookie-policy#cookies
AdMob http://www.admob.com/home/privacy http://www.admob.com/home/privacy
Vungle http://vungle.com/privacy/ Follow the instructions under the “How Can I Opt Out of Behavioral Targeting?” section: http://vungle.com/privacy/
Applovin https://www.applovin.com/privacy/ https://www.applovin.com/optout
Ironsource http://www.ironsrc.com/wp-content/uploads/2017/01/ironSource-Privacy-Policy.pdf contact legal@ironsrc.com
Facebook https://www.facebook.com/privacy/explanation https://www.facebook.com/ads/preferences/
Apple iAd http://www.apple.com/privacy/ http://support.apple.com/kb/HT4228

Mobile Analytics:

Partner name Information Opt-out
Facebook Insights https://www.facebook.com/about/privacy/ https://www.facebook.com/settings?tab=security
Google Analytics http://www.google.com/intl/en/analytics/privacyoverview.htm http://tools.google.com/dlpage/gaoptout?hl=en
Firebase Crashlytics https://firebase.google.com/terms/crashlytics-app-distribution-data-processing-terms https://firebase.google.com/terms/crashlytics-app-distribution-data-processing-terms
Firebase https://policies.google.com/privacy https://adssettings.google.com

In app Purchases:

Partner name Information Opt-out
Unity In App Purchase SDK https://unity3d.com/legal/privacy-policy https://unity3d.com/legal/cookie-policy#cookies

Login SDKs:

Partner name Information Opt-out
Facebook SDK https://www.facebook.com/business/m/one-sheeters/gdpr-developer-faqs https://www.facebook.com/business/m/one-sheeters/gdpr-developer-faqs
Google Play Services SDK https://policies.google.com/privacy?hl=en-US https://play.google.com/about/play-terms/index.html

We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time.This information may be used, among other things, to analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.
  • Affiliates. We may share your information with our affiliates, in this case, we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  • Other Users. When you share personal information or otherwise interact with public areas of the Services, such personal information may be viewed by all users and may be publicly distributed outside the Services in perpetuity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Services, and view your profile.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small data files that are placed on your computer or mobile device when you visit a website.

Cookies set by the Laika Play are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

We use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics, and other purposes. This is described in more detail below.

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

5. DO WE USE GOOGLE MAPS?

This website uses Google Maps APIs. You may find the Google Maps APIs Terms of Service - here. For better understanding of Google’s Privacy Policy, please refer to this link. By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service. You agree to allow us to obtain or cache your location. You may revoke your consent at any time. We use information about location in conjunction with data from other data providers.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from children under 18 years old. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.

As far as is permitted by law, we accept no responsibility regarding any activities which may be conducted by minors without the permission of their parents or legal guardians. In all cases, all use of the Services by minors is the responsibility of their parents or legal guardians. If you are a parent or legal guardian and you give your permission for your child to register for the Services, you thereby agree to the Terms relating to use of the Services by your child.

If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at info@laikaplay.com.

9. DO WE MAKE UPDATES TO THIS POLICY?

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

if you have questions or comments about this policy, you may email us at info@laikaplay.com.

11. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECTED FROM YOU?

Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please write to contact email. We will respond to your request within 30 days.

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